INSTEAD OF A RESUME

You’ve read hundreds, maybe thousands of resumes. You don’t really want to read mine. You just want to know whether I can do what you need done. (What’s that you say? You do want to read my resume? You really do? Then click here.)

What you want from a resume is an answer to one question: Do I have the expertise you’re looking for?  I probably do. I definitely do if you need expertise in law, technology, insurance, or financial services--including tax and accounting issues. In that case, what are you waiting for?--click here for the details.

But what you need to know is the answer to a very different question:

Can I convey your message?

Frankly, subject matter expertise is the most overrated quality in the corporate communications world. You have it, don't you? So why aren't you writing the project yourself? You’re looking for a writer: somebody who can grasp what you want to say with a minimum of explanation, and then say it in a way your audience will understand and maybe even enjoy.  Knowing the subject matter can never hurt but it isn’t necessary. As Naomi Klein pointed out, it doesn’t even matter what companies like Starbucks and Nike sell; they owe their overwhelming success to the strong messages associated with their brands. And I’ll bet you Nike’s writers don’t know the first thing about making shoes.

I’m not suggesting some mumbo-jumbo about branding. I’m saying that I, as a writer, can craft a campaign of clear and open communication for you without being an expert in your field. You've read this far; you must be at least half convinced. Why not find out whether I’m right? Click here to contact me.